The job market is evolving at a speed we’ve never seen before. In the UAE and Oman, artificial intelligence (AI) is transforming how companies recruit, shortlist, and hire. While this brings incredible opportunities, it also creates new pain points for jobseekers trying to land their next role. At Heba Dallachi HR Consultancy, I work closely with professionals like you to bridge this gap and help you stand out in an AI-driven market.

During my research on the GCC labour market, I encountered an experience that underscored a critical gap many organizations face — the difference between HR administration and true employee engagement.

Across the UAE and Oman, one of the biggest frustrations I hear from business owners is: “We hire good people, but they don’t stay.”